Press Release: Atlas Announces Launch of New Claim Reporting Technology

CHICAGO, Sept. 27, 2011 /CNW/ - Atlas Financial Holdings, Inc. ("Atlas" or the "Company"; TSXV: AFH) announces the launch of a mobile enabled technology for claim reporting. This technology allows Atlas' commercial automobile policy holders to submit their first notice of claim to the Company from their taxi, limousine or paratransit vehicle with a variety of commonly used mobile devices. The mobile application utilizes Quick Response ("QR") code technology which allows policyholders to efficiently submit key information and photos from the scene of an accident.

Atlas is the first niche insurer in the Company's specialty commercial auto insurance space to introduce this type of innovative process. This new mobile enabled technology creates value for Atlas' customers through a more streamlined first notice process and simultaneously provides the Company with a greater level of information to facilitate Atlas' commitment to delivering timely and appropriate claim adjudication. The real time nature of this process also allows Atlas to provide its policyholders with guidance to assist them in the event of an accident while they are still on the scene.

About Atlas:

The primary business of Atlas is commercial automobile insurance in the United States, with a niche market orientation and focus on insurance for the "light" commercial automobile sector including taxi cabs, non-emergency paratransit, limousine/livery and business auto. The business of Atlas is carried on through its operating insurance subsidiaries American Country Insurance Company and American Service Insurance Company, Inc. Atlas' operating insurance subsidiaries have decades of experience with a commitment to always be an industry leader in these specialized areas of insurance.

Additional information about Atlas, including a copy of the Company's most recent financial statements and MD&A, can be accessed on the Canadian Securities Administrators' website at www.sedar.com or through the Company's website at www.atlas-fin.com.