Inside Line says: Forget Baby on Board.
An entrepreneur needs to make some yellow
Distracted Teen on Board window signs to warn other drivers.
Edmunds Inside Line
By Rene Wisely
3/28/12
AURORA, Illinois — Big Brother caught little sister using her phone too much while driving.
A new in-car video study released this week by the AAA Foundation for Traffic Safety reveals that teen girls are twice as likely as teen boys to use cell phones and other electronic devices while driving. While electronic devices were the most commonly observed distracted-driving activity for new teen drivers of both genders, video captured many other distractions as well.
Females were more likely to be observed reaching for an object in the vehicle (nearly 50 percent more likely than males) and eating or drinking (nearly 25 percent more likely) while driving.
Males, on the other hand, were roughly twice as likely to turn around in their seats while driving, and were also more likely to communicate with people outside of the vehicle.
As evidenced by the AAA study, the subject of distracted driving, particularly distractions involving the use of mobile devices, is commanding increasing attention across the country.
In her opening remarks yesterday at the Attentive Driving Forum: Countermeasures to Distraction in Washington, National Transportation Safety Board Chairman Deborah Hersman noted: "Our nation is at a deadly intersection of mobility and connectivity."
Hersman lauded an unprecedented move yesterday by the town of Chapel Hill, home of the University of North Carolina, which passed a complete ban on cellphone use — including hands-free — while driving.
Coincidentally, AAA's study, called Distracted Driving Among Newly Licensed Teen Drivers, is based on data and analysis of video clips collected as part of a three-part study of 50 North Carolina families with novice teen drivers by researchers at the UNC Highway Safety Research Center.
The first part looked at how parents supervise their teens during the learner's stage of a graduated driver's license, and the second examined how teen behaviors and driving conditions shift during the transition to unsupervised driving. For the third part, 7,858 clips from the first six months of unsupervised driving were re-analyzed to investigate distraction specifically.
Age makes drivers cocky as well, the study revealed. Those who use electronic devices, adjust controls and groom themselves while behind the wheel were more prevalent among the older teens in the study group, suggesting rapid changes in these behaviors as teens get more comfortable with driving.
The study also revealed that parents' presence in the car curtailed the distractions, yet when multiple teens rode as passengers, horseplay and loud conversation abounded. Drivers were six times as likely to have a serious incident when there was loud conversation in the vehicle, and were more than twice as likely to have a high g-force event — including swerving, hard braking or rapid acceleration — when there was horseplay.Additionally, distracted drivers were three times as likely to take their eyes off the road when using electronic devices and were two-and-a-half times more likely to look away when engaged in other behaviors. On average, teen drivers using electronic devices took their eyes off the road for a full second longer.
"This new study provides the best view we've had about how and when teens engage in distracted driving behaviors believed to contribute to making car crashes the leading cause of death for teenagers," said AAA Foundation President and CEO Peter Kissinger.
Just the Facts:
- A new in-car video study of teen driver distractions released this week by the AAA Foundation for Traffic Safety reveals that teen girls are twice as likely as teen boys to use cell phones and other electronic devices while driving.
- Females were more likely to be observed reaching for an object in the vehicle (nearly 50 percent more likely than males) and eating or drinking (nearly 25 percent more likely).
- Conversely, males were roughly twice as likely to turn around in their seats while driving, and were also more likely to communicate with people outside of the vehicle.